Tracking Promotional Displays

SPAR, a supplier of merchandizing an marketing services headquartered in Tarrytown, N.Y., currently has personnel who visit stores in 11 countries to provide support in setting up promotional displays, identify low-stock or out-of-stock items on shelves, apply shelf labels and prepare planograms.

The Company is testing RFID in an attempt to provide retailers and suppliers easy access to information about the displays' locations and when they arrived there.

"Information is good," says Kori Belzer, Chief Operating Officer, "but taking action on information is key here. We're giving everybody real-time visibility, as well as alerting."