French Boutique Adopts RFID

According to an article posted today from RFID Journal, French retailer Gedenim is currently issuing RFID-enabled loyalty cards for their customers in all of their Paris stores. The system, in effect since May of this year, is scheduled to run a full calendar year in an attempt to attract younger customers.

"They needed a loyalty program adapted to their target: 15- to 25-year-old customers. We proposed to implement an interactive point-of-sales relationship program based on the contactless technology." That program involved the loyalty card, which allows cashiers to determine a customer's identity at the time of checkout, and to provide more personalized service, such as promotional and sales offers specific to that customer's spending history.