Zipcar

Here’s an interesting article detailing how a certain car-sharing company uses wireless technology to truly simplify the customers’ experience.

The cars in Zipcar’s fleet rely on RFID technology to recognize members and their reservation times. Data is transmitted between the vehicles and back-end systems via a Cingular Wireless network.

Zipcar started with a single car and the basic systems to support its first 30 or so customers. But Zipcar executives knew from the start that technology would make or break the company, and that philosophy still drives them today.