The Living Beer Plan

Next month, when Heineken beer is shipped from Holland, there will be one noticeable difference as it moves through the supply chain. Each container will be equipped with a wireless tracking system designed to improve the movement of goods through customs in Europe and the United States.

Heineken is calling this pilot program 'The Living Beer Plan.' The plan is focused around research that was conducted by Heineken over the course of the last year and will take effect mid-November and continue through until the end o the year.

As the containers enter the United Kingdom and pass through British customs, an EPCIS data record of each container's arrival and departure will again be created, along with information required for completion of the customs process. From there, they will continue on to the United States, where U.S. customs will be able to access information about the shipment before it ever arrives…