Books being read by readers...

Nothing new, right? Wrong.

BGN, a Dutch bookshop chain has 42 stores across the country and has just gone live with its first item-level RFID rollout. Each of the books in the store is chipped and allows the retailer to track each book from its central warehouse to the shop floor.

The book chain also introduced electronic kiosks, where book buyers can query the database of book titles and authors - using parts of either - and get an idea of what's available on the shop floor.

Of course, generation 2.0 is already keen on quizzing the electronic shop assistants. "There's a difference in generations. The younger generation is always going to the kiosk not the service desk and they're influencing the older generation.”