New value proposition for RFID?

Following up on a recent post in relation to copyrighting and piracy of DVDs, a white paper from Texas Instruments now suggests that product protection and brand integrity is the new value proposition for RFID.

TI's paper proposes a range of increasingly secure methods of using RFID to prevent different types of counterfeiting, using both an off-network and on-network approach to enable "anywhere, anytime" authentication of tag data and thus identifying the product as legitimate. The paper describes examples in the medical, pharmaceutical, electronics, clothing and beauty products markets, where RFID item-level tagging is being used to address illegitimate products and channels.

The white paper, entitled "Increasing Security in the Supply Chain with Electronic Security Markers," can be downloaded here.