IT chief at leading pharma wholesaler frustrated by ROI obsession

To be honest, I get discouraged when I hear people in our industry talking constantly about "finding the ROI". This is about patient safety! Increasing efficiency is a goal, but secondary.
Those are the words of Robert Kashmer, vice president of information technology at RFID pioneer H. D. Smith Wholesale Drug Company. They started experimenting with RFID months ahead of Wal-mart and others. In this interview, courtesy of RFID Update, writer Leslie Downey implies a connection between this organization's forward thinking and its rapidly advancing growth. With $2.5 billion in sales, it is now the fourth largest national pharmaceutical wholesale company in the U.S., having ranked seventh just three years ago.

That may be true. But even if it isn't, Kashmer presents a compelling story as well as a list of reasons why ROI isn't everything in the pharmaceuticals space. A good read.