Tracking Shoppers' Movements

Korea's second largest supermarket chain is counting on RFID to understand its customers a bit better. This item is from silicon.com's July Fourth news.

Samsung Tesco last year equipped its shopping trolleys and baskets with RFID chips to track customer movements at each of its 69 stores... According to CIO of Samsung Tesco, Lee Kang-Tee, "With RFID, we can make it more convenient for shoppers by placing products [on the shelves and aisles] according to customers profiles and habits."

Now if they could just figure out a way to keep the carts from getting stuck together.