Wet 'n Wild Consumers Get Wet and Go Wild with RFID Bracelet

From the Orlando Sentinel:

Judy Perkins rented tubes, bought food and snagged a midday beer, all without her wallet.Instead of credit cards or cash, the South Carolina resident paid for it all with a technology that lets Wet 'n Wild customers access the power of their credit cards through a water park-friendly wristband.

Is it all about customer convenience? Nope. It's also about the benjamins, especially for water parks:

But while customer convenience is a big motivator, it's only part of the story. During Wet 'n Wild's April trial, customers spent about 10 percent to 15 percent more on food and other extras throughout the day... That's an especially important statistic for water parks, which tend to post lower per-capita spending than their drier counterparts."In the past, [customers] would have to go back to their locker to get their wallets... Now it's more of an impulse."