Is RFID The New Cinderella on Wall Street?

Here's a news piece about I.S. Systems, Inc. -- a public company traded on NASDAQ -- and all of the many upcoming dances it has been invited to by Wall Street types.

1. Morgan Keegan & Company's Homeland Security Conference...
2. The Thomas Weisel GPS & RFID Conference... and,
3. Cowen & Company's Annual Technology Conference.

Corect me if I'm wrong, but is this sort of attention, along with recent IPO activity and general investor interest in RFID all rather new?