Global Warming

This research report reminds me of the post earlier this week or last about the fella from Microsoft who said something about the RFID market not going anywhere soon. Maybe it just takes awhile for news to reach the outposts... places like Redmond. Maybe in downtown Redmond they are just now showing the movie Titanic? Apropos, actually, wouldn't you agree?

All I'm saying is that by conventional marketing definition these days, whenever a new thing spans multiple vertical markets or industry sectors, it is safe to proclaim it mainstream. According to this report, RFID has attained mainstream status. Decisions companies make right now for and against a variety of RFID solution options will define the future of a lot of solution providers for years to come. The game isn't over. It has just begun. But as we all know, the team that scores first has a statistical advantage of winning the game.