Great Talk Friday with Loftware Associate Paul van Hout

Got a chance late last week to talk with Paul van Hout, a long-time advocate of Loftware solutions and founder of Pragmatyxs in Seattle, Washington. Pragmatyxs specializes in helping its clients drive their success through the integration and implementation of product labeling, bar coding and related product and material tracking solutions - to meet their unique business needs. Watch this space for an upcoming case study. I can't say too much about it yet because the information needs user review and approval. But it's a great story: international company; American corporate icon; and a view that in addition to the data implications of labels, major brand management opportunities exist, too. Thanks for the story, Paul.