'Advantages of Using The Humble Bar Code...'

Lest we all forget, it's refreshing from time to time to see important people acknowledge the useful future life of a legacy product from whence we all came... a world in fact in which many of us still have at least one foot planted in bar code because it works, we know it, we have huge investments in it, and it is a reliable, familiar, amazingly affordable technology solution.

So here's Mark Roberti, the founder and editor of RFID Journal, doing just that. If you'd figure anyone for being premature in heralding the arrival of RFID, you'd expect it to be someone like Mark Roberti whose media property, just by virtue of its name alone, is relying on the swift and universal adoption of RFID. But no. Among other fine point he makes in this piece, he says this...

...ultimately, companies will develop applications and back-end IT systems leveraging a variety of auto-ID and sensor technologies—including bar codes—to help them do business more effectively. And that, in the end, is what it's all about.